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Marketing and IPR

IP and Legal Filings

Introduction It often happens that a company’s trademark is confused with its brand and on top of that, the brand name or trade name. A trade name is a name under which a company pursues its business and needs to be distinguished from the entity’s registered or legal name.

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Trademarks from a Marketing Perspective

Kashishipr

The form of intangible property comprising of skillsets, know-how, business ideas, and strategies have helped in the development and generation of the transborder reputation of several brands. A brand name is usually a name given by the proprietor of a product or service to designate a name to the company with which it is associated.

Marketing 105
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Difference Between Trademark And Design Registration In India

IP and Legal Filings

Trademark, and design are two very crucial kinds of IPRs which provide a certain extent of protection at their levels. There exist several IPRs and it is important to be aware of which one is suitable for your brand/ business. There are many more provisions other than those that safeguard the design rights.

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Here’s What Businesses Need to Know About a Non-Disclosure Agreement

Kashishipr

For maintaining a competitive edge in the market, businesses need to keep innovating. It applies to different aspects of a business, such as finance, corporate transactions, negotiations, employment agreements, technologies, to name a few. In the present era, working business environments have become significantly dynamic.

Business 105
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How To Have Satisfied Clients Long Term

azrights

Nearly 10 years ago a designer acquaintance approached me to offer her “brand refresh” service. My logo had been professionally designed and I was happy enough with it. But, as we’d added various elements to the logo, such as a bull symbol and tagline, I thought a designer’s touch might be useful to harmonise all the disparate parts.

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How Lacoste Lost Its Crocodile Trademark

azrights

Last week’s newsletter How to avoid the biggest brand management mistakes , highlighted that the role of our business name and signs like logos, taglines, characters, or sounds is to enable buyers to recognise that it’s us. The cancellation of Lacoste’s trademark paved the way for Crocodile to register its own crocodile logo in New Zealand.

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Five Widely Recognized Brands Accused of Being Copycats in the Market

Kashishipr

Although this may sound quite encouraging and motivating for those with original ideas, many famous brands out there are accused and widely recognized for being copycats in the market and, unfortunately, making a lot of money. The stories feature on Instagram is the same as that of its rival and competitor in the market, Snapchat.