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Can You Change a Trademark?

Erik K Pelton

The following is an edited transcript of my video, Can You Change a Trademark? Brands often evolve over time, and sometimes brand names or logos change or evolve. Some changes are subtle – such as Coke at one point evolving (temporarily) into New Coke. The answer is generally no.

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Can You Change a Trademark?

Erik K Pelton

Brands may evolve over time and sometimes brand names or logos change. Erik explains what is allowed and what is not when it comes to changing your trademarks. The post Can You Change a Trademark? Brands may evolve over time and sometimes brand names or logos change.

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Trademark Lessons from a Swiftie

Erik K Pelton

The following is an edited transcript of my video Trademark Lessons from Taylor Swift The Eras Tour. Have you seen The Eras Tour, live or on video? And a trademark application has a lot of elements that go into it: the drawing, the description of goods and services, the dates of use, the evidence of use, the ownership.

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All About the New USPTO Trademark Search System

Erik K Pelton

The following is an edited transcript of my video All About the New USPTO Trademark Search System. At the end of November, 2023, the USPTO launched a brand new search platform for their trademark database. The new system is called Trademark Search. You can find it and see for yourself at tmsearch.uspto.gov.

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Even Trademark Lawyers Make Branding Mistakes

Erik K Pelton

The following is an edited transcript of my video Even Trademark Lawyers Make Branding Mistakes. Believe it or not, even trademark lawyers can make branding–or maybe even trademark mistakes–from time to time. You can see the logo with crosshairs with the circle around the “R” in TMarksman.

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How Trademarks Registrations Have Migrated To The Cloud

Erik K Pelton

The following is an edited transcript of my video Trademarks in the Cloud. The USPTO recently phased out issuing trademark registration certificates on paper to all registrants automatically, and are instead issuing them electronically. But this last element moving to the cloud still is a change.

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What Happens When Appealing a Trademark Refusal to the TTAB

Erik K Pelton

The following is an edited transcript of my video What Happens When Appealing a Trademark Refusal to the TTAB. The Trademark Trial and Appeal Board, or TTAB, is a panel of judges that can decide cases on appeal. First of all, when can you appeal? A couple of changes in 2021. A brief gets filed.

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