Sounds, Colors, Scents, and Other Nontraditional Trademarks
Erik K Pelton
MAY 9, 2022
And it’s one of my favorite topics to talk about because there’s so many exciting and interesting examples of different non-traditional trademarks. Buildings can be registered as trademarks. What I mean by that is the shape of a building, like the exterior shape of a building or the interior layout of a store or building.
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